Garnett & Associates
- Jul 6, 2019
- 2 min read
A strong business does not always need a loud rebrand.
Sometimes, it needs a cleaner visual identity, clearer messaging, and a website that makes it easier for potential clients to take the next step.
That was the goal for Garnett & Associates.
For more than 20 years, Garnett & Associates has provided financial solutions to the Augusta area. Founded by Ronald Garnett, the business was built around business consulting, commercial financial services, and a commitment to providing a high level of customer satisfaction.
The foundation was already there.
My role was to help the brand look and feel more polished online.
🧠The Strategy: A Simple but Effective Rebrand
Because Garnett & Associates already had years of experience and trust behind the business, the goal was not to completely change the brand.
The goal was to refine it.
I oversaw a simple but effective rebrand that helped elevate the company’s visual identity while still keeping the overall look professional, grounded, and easy to recognize.
This included selecting typography, building a color palette, and creating a visual direction that better reflected the experience and credibility of the brand.
🎨 The Brand: Professional, Polished, and Trustworthy
For the typography, I selected two variations from the Libre font family to help communicate professionalism, clarity, and expertise.
For the color palette, we chose two shades of navy blue paired with a muted yellow.
The navy tones helped create a sense of trust, stability, and professionalism, while the muted yellow added warmth and contrast without making the brand feel too bold or overwhelming.
Together, these elements gave Garnett & Associates a cleaner and more elevated brand foundation.
đź’» The Website: Improving the Client Experience
From there, I redesigned the Garnett & Associates Wix website.
The goal was not only to improve the look of the site, but also to make it more functional for both the business and its clients.
A website should do more than tell people what you offer.
It should make the next step easy.
To support that, I focused on improving the website structure and adding booking capabilities so visitors could schedule appointments, reserve services, or request time directly through the site.
This helped streamline communication and reduced unnecessary back-and-forth between the business and potential clients.
