Nina Ross Functional Medicine

Q: 👩🏾🎨 My Creative Process

Ideation & Scripting: I worked closely with the team to brainstorm and script each video, ensuring Dr. Ross’s "whole story" approach was clear, concise, and captivating.The Edit: Using tools like Descript and CapCut, I polished each video for a seamless flow.The Visuals: To keep the 60-second clips dynamic, I integrated Canva for custom graphics and Nano Banana for high-end stock and animated clips.

Apr 29
1 min read

Updated: Apr 29

In the world of functional medicine, the story is everything.

Dr. Nina Ross, Atlanta’s leading authority on holistic health, approaches healthcare by listening to the "whole story." My goal was to make sure that her digital presence felt just as intentional, educational, and transformative as her practice.

🏛️ The Content Pillar: Education is Everything

Talking head videos and educational content are the bread and butter of the Nina Ross brand. To keep their audience engaged, I worked with their team to ideate and script 60-second clips that turned complex medical research into "aha!" moments for the average viewer.

While Dr. Ross is the visionary, the staff is the heartbeat of the daily patient experience. I shifted the strategy to also pull back the curtain and bring light to the team members' patients who interact with them every day.

👩🏾‍🎨 My Creative Process

Ideation & Scripting: I worked closely with the team to brainstorm and script each video, ensuring Dr. Ross’s "whole story" approach was clear, concise, and captivating.
The Edit: Using tools like Descript and CapCut, I polished each video for a seamless flow.
The Visuals: To keep the 60-second clips dynamic, I integrated Canva for custom graphics and Nano Banana for high-end stock and animated clips.