Pause & Reset

Your hormones changed everything.

Pause & Reset was created to help women change them back.

The brand focuses on hormone restoration and functional medicine for women going through “the pause” — helping them feel better, understand their bodies, and get support during perimenopause and menopause.

For this social media strategy, the audience was clear: women navigating hormonal changes, with a special focus on Black women and women in perimenopause who often feel dismissed, confused, or left to figure things out alone.

The goal was to create content that made them feel seen, educated, and supported.

🧠 The Strategy: Education First

Perimenopause does not show up the same way for every woman.

The timing, symptoms, and intensity can be deeply personal. Some women experience mood changes, weight gain, brain fog, hot flashes, low energy, sleep issues, anxiety, and changes in how they feel in their own bodies.

But what many women have in common is the experience of not being fully heard.

So the content strategy centered around education, validation, and visibility.

We wanted the audience to understand what was happening in their bodies while also feeling like they had a place to ask questions and receive real support.

🎥 The Content: Bringing the Conversation to Life

One of the strongest pieces of the strategy was introducing monthly livestreams with Dr. Nina and other women connected to the target audience.

These lives created space for real conversations around perimenopause, menopause, hormones, symptoms, and functional medicine.

One example was:

HOT OR NOT: What Are the Signs of Perimenopause and Menopause?

This live was designed to help women better understand what symptoms may be connected to hormonal changes — while also reminding them that their experience is valid, even if it looks different from someone else’s.

The livestreams gave the brand a chance to educate, connect, and build trust in real time.

📱 The Social Media Mix: Making Hormone Education Easier to Understand

Along with livestreams, I helped create educational content that made complex hormone topics feel more approachable.

This included:

• AI-assisted educational content

• Fact-based graphics and carousels

• Food and wellness-focused posts

• Hormone education posts

• Graphs and charts to simplify key concepts

• Talking-head review videos from patients

  
  

Topics included things like foods to eat during perimenopause, signs and symptoms to look for, and the three hormones that can shape how you feel during this season of life.

The goal was to make the content informative without feeling overwhelming.

Because when someone is already tired, anxious, confused, or frustrated with their body, the content needs to feel clear and supportive — not clinical and cold.