Women in Technology
- Apr 25, 2023
- 2 min read
Women in Technology had a powerful community.
With more than 30,000 members across the WIT network, email was one of the most important ways we stayed connected to our audience.
But as the organization continued to grow, our email strategy needed to grow with it.
Our newsletters were full of valuable updates, program news, sponsor highlights, events, and community stories — but sometimes too much information can make it harder for people to know where to click, what to read, or what to do next.
🧠 The Strategy: Creating a Better Subscriber Experience
Email marketing is more than sending updates.
It is about creating a direct line of communication that feels clear, helpful, and relevant to the people receiving it.
For WIT, the goal was to make our email experience more intentional. I wanted our subscribers to feel like the content was organized, easy to read, and created with them in mind.
So I revamped our email templates to feel more polished, inviting, and personalized.
The focus was simple: reduce the overwhelm, improve the design, and make each email easier to engage with.
💌 The Campaigns: Tailoring Content by Community
Along with the template refresh, we also launched program-specific monthly campaigns for key WIT communities, including:
WIT Campus
WIT Girls
WIT YoPros
WIT Single Mothers
Instead of sending every subscriber the same information, we created more targeted emails based on each program’s audience, updates, and goals.
This allowed us to better connect with our subscribers and provide content that felt more relevant to their interests and involvement within the organization.
📈 The Results: Stronger Opens and Better Engagement
The results showed that the more focused approach was working.
Our program-specific campaigns reached an open rate of 29%, showing the value of creating email content that speaks directly to each audience.
For our primary WIT newsletter, I also focused on reducing the amount of content and improving the overall structure.
By streamlining the layout and making the information easier to digest, we improved the newsletter open rate by 15% while also supporting stronger engagement and clicks.