Women in Technology
- Feb 15, 2022
- 2 min read
Updated: Jun 6
Women in Technology has always had a powerful mission.
The organization exists to empower women and girls across STEAM, but I knew our social media strategy needed to do more than share updates and event reminders.
It needed to help people see the mission in action.
That’s where video became a major part of the strategy.
🧠The Strategy: Making the Mission More Visible
A key part of the social strategy I developed for WIT was introducing more video content across our digital platforms.
The goal was to highlight the people behind the mission — our community members, sponsors, executives, mentors, students, and leaders who were helping move the organization forward.
Video gave us a way to tell deeper stories.
Instead of only posting graphics or announcements, we could show the faces, voices, and experiences that made the WIT community so impactful.
🎥 The Content: Building Stories Around the Community
To make video feel more intentional, I created content series and campaign-based videos that aligned with WIT’s programs, events, and larger mission.
One of those series was A Day in the Life, which highlighted women in C-suite and executive-level positions. The series gave our audience an inside look at what these roles looked like day to day, how these women led their teams, and what their career journeys could teach other women in STEAM.
We also created timely mission-driven videos, including:
A special message from a female engineer at UPS for National Introduce a Girl to Engineering Day
A Black History Month interview series featuring Black leaders in technology
Sponsor and mentor features that highlighted the people investing in WIT’s programs and community
Each piece of content was created to educate, inspire, and help our audience feel more connected to the organization.
📱 The Social Media Connection: From Awareness to Engagement
The video content helped bring more personality and depth to WIT’s social media presence.
It gave our audience something to connect with beyond static posts.
By featuring real women, real stories, and real career experiences, we were able to create content that felt more human, more relatable, and more aligned with the heart of the organization.
The strategy also helped us better support sponsors and partners by giving them meaningful visibility within the WIT community.